Fractional COO and Strategy Advisory for Leaders Who Need Execution, Not Just Ideas.
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From strategic planning and organizational design to execution support and leadership advisory, every engagement is senior-led and built to create momentum that lasts.
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Our Services
Focused advisory across the full spectrum of organizational strategy and execution.
01
Strategic Planning & Growth Strategy
We help leaders clarify where the organization is going, where it can win, and what it will take to get there.
→ Strategic Planning
→ Market and competitive assessment
→ Strategic roadmap development
→ Growth Strategy
→ Scenario planning
02
Organizational Design & Transformation
We help leadership teams redesign structure, roles, decision rights, and operating models so the business can scale with less friction.
→ Organizational design
→ Operating model redesign
→ Change management
→ Team structure and capability building
03
CEO & Executive Advisory
Thought partnership for founders, CEOs, chiefs of staff, and executive teams facing growth, change, or high-stakes decisions.
→ CEO & Leadership advisory
→ Leadership team facilitation
→ Strategic decision support
→ Board and stakeholder advisory
04
Execution Support & Operating Rhythm
We help teams install the governance, accountability, and management systems needed to turn strategy into consistent execution.
→ Governance and operating cadence
→ KPI and performance tracking
→ Cross-functional execution support
→ Implementation leadership
Who We Help
 We partner with organizations ready to strengthen strategy, streamline operations, and scale with clarity.
Founders & Growth-Stage Businesses
When the business has outgrown instinct and needs clearer priorities, stronger structure, and better execution.
CEOs & Executive Teams
When leadership needs outside strategic firepower to align the organization and move through complexity.
Chiefs of Staff & Senior Operators
When the business needs sharper planning, better cross-functional coordination, and more disciplined follow-through.
How We Work
Our approach combines strategic rigor with pragmatic execution focus.
Senior-Led
You work with experienced principals who've navigated complexity at scale.
Execution-Focused
We're measured by outcomes, not deliverables. Strategy matters only if it moves. We embed accountability in everything we do.
Built to Leave
Our goal is to accelerate your capabilities, not create dependency. We build lasting capability in your team.
Diagnose
We identify what is actually slowing execution, not just what is easiest to blame.Â
Prioritize
We help leadership teams make sharper strategic choices and define what matters most now.
Align
We clarify roles, decision-making, and operating rhythm so teams can move together
Execute
We stay close enough to help momentum build, not just hand over a deck and disappear.
5. Transfer Capability
We build systems and leadership muscle so progress continues without long-term dependency.
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Every engagement follows a clear arc: we listen deeply, identify root causes, design solutions collaboratively, lead implementation, and transition accountability back to your team.
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What Makes Us Different
Results
Selected outcomes from strategy, transformation, and execution engagements of our team.
 Professional ServicesÂ
The Execution Gap
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From Vision to Execution.Â
A professional services firm had growth ambitions but no operational infrastructure to back them. They knew they needed operational leadership — but not a full-time COO. We embedded as fractional COO — designing OKRs, dashboards, and automated workflows to close the gap between strategy and reality.
Result: 20% profitability increase and real-time visibility into business performance.
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 TechÂ
Capital Without Clartity
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$10M and No Framework to Govern ItÂ
A business unit inside a major technology firm had significant investment capital but no structured way to prioritize, allocate, or measure it. We designed and implemented the governance framework to manage the full portfolio, aligning funds to strategic priorities and building performance management processes to evaluate impact.
Result: Investment reviews became data-driven, not political, with clear visibility into what to stop, start, or continue.
 Financial ServicesÂ
The Hidden Capacity
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23 New Roles. Zero Budget Increase.
A financial services firm's finance division was over-reliant on contractors and consultants, with no dedicated analytics or business partner capacity. We conducted a benchmarking and org design assessment — identifying how to convert contractors, reduce consulting spend, and fund net-new headcount within the existing cost envelope.
Result: $1.8M in annual savings and 23 cost-neutral positions added, transforming finance from a reactive function into a strategic partner.
15+
F500
9+
100%
Meet ASG's Founder:
Aaron Poh
Aaron Poh is a strategic advisor, fractional executive, and founder of Aspen Strategy Group, where he works with leaders to turn strategy into real execution.
With experience spanning Fortune 500 companies, growth-stage businesses, and complex organizations, Aaron has led strategic planning, organizational design, and transformation efforts where alignment, clarity, and follow-through were not optional—they were critical.
He has operated at the center of executive teams, helping leaders navigate high-stakes decisions, align their organizations, and build the systems required to execute with discipline.
Through Aspen Strategy Group — and the Aspen Strategy Collective — he continues to help founders, CEOs, and leadership teams move beyond strategy as a concept and into strategy as a system.
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“Most leaders don’t lack strategy. They lack the discipline to execute it. I help build the clarity, alignment, and operating rhythm that turns ideas into momentum.”
Need sharper strategy and stronger execution?
Get in Touch
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Let's that about what's stuck, what's shifting, and what your organization needs next.
 Organizational Design
 Executive Coaching
 Interim Leadership
Not ready for consulting?Â
Explore Aspen Strategy Collective, a community for leaders who want sharper thinking, practical tools, and peer insight around strategy and execution.
Aspen Strategy Group
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Strategic advisory for organizations navigating complexity.
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